Google ads: image shapes, up front

The Google step now tells you up front which image shapes it needs. Every Google ad needs at least one landscape (1.91:1) or square (1:1) image; vertical (4:5 or 9:16) is an optional extra. If the creative you pick only has one vertical image, you'll see a warning before you publish, so you can add a landscape or square image or pick another creative.

Open Campaigns